RenderDrama

What a second of AI video costs, channel by channel

What fal meters on its price page

fal states that video models are billed by output unit, and the unit is not the same on every model: most carry a figure per second, at least one carries a figure per video, and the comparison printed underneath assumes an average clip of five seconds at 720p. As of 2026-09-22.

Which unit a row on this page is usingVideo models on this page are billed by output unit, and the unit is not constant. Most rows carry a figure against one second. At least one carries a figure against a whole clip. The comparison printed underneath assumes an average video of five seconds at 720p, which is how the two shapes are made to sit beside each other.What is this model's figure attached toOne secondDirectly comparableFive cents on one model,forty on another, both persecond of deliveredoutput.One whole clipNeeds a length firstTwenty cents for a video,which is a rate only oncethe clip length is fixed.Neither is statedRead the disclaimerOutput may vary by model,resolution and promptcomplexity, in the page'sown words.Two units on one page, reconciled by an assumption
Fig. 1 Twenty cents a clip beats forty cents a second above half a second and loses to five cents a second below four, so the cheapest row depends on a length the page assumes.
The units fal prints against its own video models, and the assumption under the comparison. Read from pay-per-use price page on 2026-09-22.
What is meteredAs the page prints it
Most video modelsA figure against one second of output
OviTwenty cents for a whole video, priced by the clip instead
The named examplesFive cents a second on one model, forty cents a second on another
The basis of the comparisonAn estimated average video of five seconds at 720p
The disclaimerActual output may vary by model, resolution and prompt complexity

Inclusion rule. Statements on the pay-per-use page about what the meter counts. Individual model rates are listed on the channel entry and appear here only where they show a change of unit. Order. The common unit first, then the exception, then the assumption behind the comparison.

1Where fal sits in this column

The unit each page counts inThe unit each of these channels puts its own figures against, fal marked. None of them is a plain price for one second of picture, which is why each gets an entry. Recorded 2026-09-22.The unit each page counts inWhat the page metersWhat the pagemetersfalfal — What the page meters: Seconds on most models, a whole clip on oneHeyGenHeyGen — What the page meters: Credits, as one currency for everythingMagnificMagnific — What the page meters: Credits against named durationsNovita AINovita AI — What the page meters: Seconds on one family, whole clips on twoReplicateReplicate — What the page meters: Run time, with two models by the secondSegmindSegmind — What the page meters: GPU time, plus a price per runSynthesiaSynthesia — What the page meters: Credits, converted into minutes
Fig. 2 The unit each of these channels puts its own figures against, fal marked. None of them is a plain price for one second of picture, which is why each gets an entry. Recorded 2026-09-22.
What the page meters, as each channel answering it has it, with fal marked. Recorded 2026-09-22.
ChannelWhat the page meters
falSeconds on most models, a whole clip on one
HeyGenCredits, as one currency for everything
MagnificCredits against named durations
Novita AISeconds on one family, whole clips on two
ReplicateRun time, with two models by the second
SegmindGPU time, plus a price per run
SynthesiaCredits, converted into minutes

Inclusion rule. Channels whose price page meters in something other than one second of delivered video. A channel printing money against a second is already comparable and belongs on the ledger instead. Order. Alphabetical by channel name.

2Two units on one page make the cheapest row unknowable

A figure per second and a figure per clip cannot be ranked against each other without a clip length, and the clip length is the thing a buyer is choosing. Twenty cents for a video beats forty cents a second at any length over half a second and loses to five cents a second at any length under four.

The page is honest about this by naming the unit per model rather than converting everything into one column. The cost is that a reader scanning for the cheapest row is comparing two different quantities and will not notice.

3An assumed average is an assumption a buyer inherits

The comparison rests on an estimated average video of five seconds at 720p. That is a reasonable default and it is doing real work: every per-clip figure on the page is being implicitly divided by five to sit beside the per-second ones.

A production whose segments run twelve seconds has inherited an assumption that is wrong by a factor of more than two in one direction, and one working in three-second beats has inherited it wrong the other way. Printing the assumption is what makes it correctable, and most pages in this register print nothing.

4Reselling other people's models is why the unit moves

Every model on this page belongs to somebody else, and the upstream sellers do not agree on a unit. A reseller can either normalise all of them and hide the original terms, or pass each through in the shape it arrived in. This page does the second.

That choice is visible in the numbers: the Wan figure matches what the source publishes to the cent, while the Veo figure sits at the source's standard tier rather than its cheapest. What is being resold, and at what margin, is legible per row instead of averaged away.

  • How the page names its own billing unit
    Video models are billed by output unit, per second or per video, depending on the modelfal, pay-per-use prices / recorded 2026-09-22
  • Ovi
    $0.2 per videothe model on the page priced by the clip insteadfal, pay-per-use prices / recorded 2026-09-22
  • The assumption printed under the comparison
    Figures rest on an estimated average video of 5 seconds at 720p, and the page says actual output may vary by model, resolution and prompt complexityfal, pay-per-use prices / recorded 2026-09-22
  • Wan 2.5
    $0.05 per secondfal, pay-per-use prices / recorded 2026-09-22
  • Veo 3
    $0.4 per secondfal, pay-per-use prices / recorded 2026-09-22

5The production behind the price

Price aside, what goes into the seconds behind “What fal meters” is described in SceneMixer's guides:

A serialized vertical-video show (typically 60–120 seconds per episode, 9:16) where the cast, scenes, and footage are AI-generated.

SceneMixer, The AI Micro Drama Production Pipeline — “What is an AI micro drama?” (read 2026-10-13)

Under the player of every finished segment sits Edit this clip, with three tabs.

SceneMixer, Edit This Clip: Trim, AI Visuals or Redub, and When to Regenerate Instead (read 2026-10-13)

6Sources

Read from the pay-per-use price page published at fal.ai on 2026-09-22. The rate this column sits beside is on fal; what the register accepts as published is on the method page. The same column on other channels: Replicate, Novita AI. Every column: what each channel publishes.