RenderDrama

What a second of AI video costs, channel by channel

Why Sora is unrated on cost

Sora is one of the two rows left unrated for cost transparency, which sits oddly beside the fact that this register carries three published per-second figures for it and a batch tier halving them. The two statements are about different pages. As of 2026-09-12.

Two doors to one model, two different answersThe rubric asks what the tool itself publishes, and for the consumer product no usable rate appears, so the cell is blank. The developer price page for the same model family publishes three figures plus a batch modifier that halves all of them, and that is where the ledger rows come from.The product the rubric readsThe page the ledger readsA rate per secondNot publishedTen cents up to seventy, by model andresolutionA published modifierNoneA batch tier at half the standard figureWhat a buyer can planNothing on costA finished minute, before startingHow the cell is recordedUnrated, not scored lowThree rate rows and a modifierWhat both shareA published end date for the lineA published end date for the lineRatings describe today; dates are what make them perishable
Fig. 1 Both readings are correct and they answer different questions: a buyer in the app cannot read a rate, and a buyer calling the API can read three and a modifier.
The rule this column is scored under, and where Sora (OpenAI) lands in it. Recorded 2026-09-12.
PointAs the rubric has it, or as the table records it
The question this column asksCan the cost of a finished minute be worked out before starting?
What this tool ratesNot rated
Tools holding the same valueTwo of the sixteen rated here
What a five looks likeA public per-second or per-credit rate with the credit price beside it
What leaves the column unratedPrice shown only after sign-in, or only as a monthly allowance
Tools left unrated on this columnTwo of the sixteen

Inclusion rule. The rubric's own wording for this criterion, with this tool's value beside it. Nothing here is taken from a demo, a benchmark or a review. Order. The question first, then the value, then the rule it was given under.

1The whole column, with this row marked

Cost transparency, tool by toolOne criterion across every rated tool, Sora (OpenAI) marked. The shape of this column is the reason this cell has a page: values held by at most two tools are the ones worth writing about. Recorded 2026-09-12.Cost transparency, tool by toolSceneMixer5 of 55 of 5CapCut4 of 54 of 5Hailuo (MiniMax)4 of 54 of 5Morph Studio4 of 54 of 5Pika4 of 54 of 5Wan (Tongyi Wanxiang)4 of 54 of 5Dreamina3 of 53 of 5invideo AI3 of 53 of 5Kling AI3 of 53 of 5PixVerse3 of 53 of 5Vidu3 of 53 of 5Luma Dream Machine2 of 52 of 5Runway2 of 52 of 5Veo / Flow (Google)2 of 52 of 5LTX StudioNot ratedSora (OpenAI)Not rated
Fig. 2 One criterion across every rated tool, Sora (OpenAI) marked. The shape of this column is the reason this cell has a page: values held by at most two tools are the ones worth writing about. Recorded 2026-09-12.
Every rated tool on cost transparency, with Sora (OpenAI) marked. Recorded 2026-09-12.
ToolCost transparency
CapCut4 of 5
Dreamina3 of 5
Hailuo (MiniMax)4 of 5
invideo AI3 of 5
Kling AI3 of 5
LTX StudioNot rated
Luma Dream Machine2 of 5
Morph Studio4 of 5
Pika4 of 5
PixVerse3 of 5
Runway2 of 5
SceneMixer5 of 5
Sora (OpenAI)Not rated
Veo / Flow (Google)2 of 5
Vidu3 of 5
Wan (Tongyi Wanxiang)4 of 5

Inclusion rule. Tools rated on this rubric: a public English product page addressing at least four of the seven criteria. An unrated cell means nothing usable is published on that point. Order. Alphabetical by tool name.

2The rubric reads the product page, the ledger reads the rate page

This column asks whether a production can work out the cost of a finished minute from what the tool itself publishes. For the consumer-facing product no usable rate appears, so the cell is blank. The developer price page for the same model family publishes a full grid, and that is where the ledger figures come from.

Both readings are correct and they answer different questions. A buyer using the app cannot read a rate; a buyer calling the API can read three of them plus a batch modifier that halves all of them.

3Why the blank is not scored low

Scoring an unpublished price as a two would put it beside tools whose rates are merely hard to read. The difference matters to a reader: one situation is solved by reading more carefully and the other is not solved at all from public material.

This row is also averaged over six criteria rather than seven for the same reason. Comparing that average against a fully rated one is the mistake the per-column pages are meant to prevent.

4The row carries a date that the ratings do not

The vendor has published end dates for this line, which no other entry in the table has done. None of the seven values changes because of that, and what it changes is how long any of them will be true.

A high picture-quality value on a product with a published ending is a short-term fact. Ratings describe what is published today; dates are what make them perishable, and this is the row where that is explicit.

Ratings describe what each vendor publishes on its own pages, read 2026-09-12, and are given under the rule on how scoring works. This column across every tool is on cost transparency; this tool across all seven is on Sora (OpenAI). Nearby cells: SceneMixer, script handling, LTX Studio, script handling. All of them: single ratings.