RenderDrama

What a second of AI video costs, channel by channel

What Luma publishes about price

Luma (lumalabs.ai) publishes credits per second for each model and resolution, which is half of a rate. The other half, what a credit costs, is not published: the page states plan prices and the monthly credit allowance each plan carries, and those two numbers are not a credit price. As of 2026-09-12.

Which halves of a per-second rate the Luma page actually suppliesA per-second rate needs three things. Luma publishes credits per second for each model and resolution, which is the first. The price of one credit is not published, which is the second. Plan prices and monthly allowances are published but are not a credit price, so they do not stand in for it.What a rate is made ofCredits per secondPublished, per model and per resolution. This is the part mostvendors leave out.Price of one creditNot published anywhere on the page.Plan price and allowancePublished, and not a substitute: an allowance divided by a planprice is not what a credit costs.Two of three, and the missing one is the multiplier
Fig. 1 This page gets further than most and still stops one number short. The missing half is the one that turns a quantity into money.
What is and is not on Luma's own pricing pages, read on 2026-09-12.
ItemOn the page
Credits per second, by model and resolutionPublished
Plan pricesPublished
Monthly credit allowance per planPublished
A price per creditNot published
A per-second figure in currencyNot published

Inclusion rule. Items a per-second rate would need, plus what the vendor publishes instead. Items no vendor in this field publishes are not listed. Order. Published items first, then the missing ones.

1Why a plan allowance is not a credit price

Dividing a plan price by its monthly allowance gives a figure, and the figure is only correct for a buyer who uses the allowance exactly. Use less and the real cost per credit is higher; use more and the overage terms decide, not the division.

So the arithmetic is available to anyone and the answer is conditional on a behaviour nobody publishes. This register records the credit rate, records that the credit price is missing, and stops there rather than picking a usage assumption on the vendor's behalf.

The Luma plans page as it appeared on 16 September 2026.
Fig. 2 Plan prices and monthly allowances are both here. What is not here is what one credit costs, which is the number that would close the arithmetic.Screenshot of lumalabs.ai/pricing, captured 2026-09-16. Reproduced to show where this entry was read from.

2What is genuinely useful here anyway

The credits-per-second figures are comparable to each other, so the relative cost of models and resolutions inside this one product is legible even without a dollar figure. A production deciding between two models on this channel can settle that question from the page.

What the page cannot settle is a comparison against a channel that prices in currency. That comparison needs the missing half, and no amount of care with the half that exists supplies it.

3What would put this on the ledger

One sentence stating what a credit costs, on a page anyone can read. That is all. The credit rates are already public and already per second, so the conversion would be arithmetic rather than an estimate the moment the second number appeared.

4The production behind the price

Price aside, what goes into the seconds behind “Luma” is described in SceneMixer's guides:

Video is 16:9 landscape by default, with 9:16 vertical available; you set it once per project. Segments are typically 4 to 15 seconds, and some model tiers go to 30.

SceneMixer, AI Short Drama Generator — “What length and aspect ratio does it output?” (read 2026-10-13)

Segments are numbered within their episode and the numbering is maintained for you when you insert or delete one.

SceneMixer, What Is Inside a Project — “Can I reorder segments?” (read 2026-10-13)

5Sources

Read from lumalabs.ai, checked 2026-09-12. What this register accepts as a published rate is on the method page; the channels that do publish one are on the ledger. What Luma publishes in the other columns: price of a credit. Also without a published rate: Pika, Morph Studio.

  • What Luma publishes instead of a rate
    Credits per second, with no credit priceLuma, pricing page / recorded 2026-09-12